Prepared Foods on the Rise & How HPP Can Help

Prepared foods are on the rise. According to the research firm Technomic, 66% of consumers purchased prepared foods from grocery stores at least three times a month, up from 55% in 2017. “Regularly scheduled grocery trips drive many prepared foods purchases as consumers appreciate being able to take care of grocery shopping while also having access to a freshly prepared meal or snack,” explains Bret Yonke, Manager of Consumer Insights at Technomic. “Moving forward, full-service restaurant and food hall experiences will begin to roll out more frequently, which is likely to encourage consumers to consider retail foodservice for a wider variety of occasions.”

Highlights from the Technomic report include that 73% of prepared food purchases are taken to go and 71% of grocery delivery users say they would add a prepared-foods meal to their grocery delivery orders at least occasionally.

HPP offers prepared-food companies both a business growth opportunity and a clean-label food safety advantage. HPP results in a longer shelf life for prepared foods, which is a way to expand their market share.

Joyce Longfield, the VP of Product Innovation at Good Foods and the Cold Pressure Council Chairperson, outlined the advantages of shelf life as it related to fresh juice: “For example, a cold-pressed juice company with a three-to-five-day shelf life will have to produce at least twice a week and will throw away a large portion of the product. Whereas the HPP cold-pressed juice company could produce every other week and throw away very little product at the end of shelf life. When a company evaluates what it gains economically and sustainably from HPP, HPP provides a better business model to both the business and the consumer.”

Lisa Wessels, the CMO of JBTAvure, summarized HPP’s value proposition: “HPP offers prepared foods excellent food safety, plus clean label, plus longer shelf life—it almost seems too good to be true, except it isn’t.”