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Avure News

Squashing the most common HPP myths

Squashing the most common HPP myths

“High pressure damages food.” “I can’t HPP my product.” “It’s only for small producers.” We’ve heard all the myths. Now it’s time...... Continue Reading »

Fresh faces of food processing pop up on magazine covers

Fresh faces of food processing pop up on magazine covers

It’s no secret that HPP foods taste delicious and bring out the smiles. That’s the message of our new ad campaign, which you’ll find in...... Continue Reading »

Video: Why Avure? Extreme customer service, says toller.

Video: Why Avure? Extreme customer service, says toller.

A lot goes into building the highest throughput HPP machines, but we spend just as much time engineering world-class customer service. We could tell...... Continue Reading »

Pardon our dust: New Avure HQ sneak peek

Pardon our dust: New Avure HQ sneak peek

One word to sum up this past year at Avure? NEW. In 2014, we completed phase one of our new factory to crank out HPP systems 24/7 (all Avure machines...... Continue Reading »

Millennials ditch the chemistry set in favor of fresh, tasty HPP

Millennials ditch the chemistry set in favor of fresh, tasty HPP

Millennials might be unsure about what to binge-watch on Netflix, but when it comes to food, they have it all figured out. Fresh, tasty and minimally...... Continue Reading »

Hormel honors Avure with Spirit of Excellence	Award

Hormel honors Avure with Spirit of Excellence Award

We’re proud to help Hormel serve up delicious foods that consumers love, and even prouder to be recognized for our part in the company’s...... Continue Reading »

Machines renamed to promote winning throughput formulas

Machines renamed to promote winning throughput formulas

Have you visited our new website? Then you’ve noticed that we’ve renamed all of our machines. Until recently, our equipment has been...... Continue Reading »

Big Mother Shucker shucks 5,550 pounds per hour

Big Mother Shucker shucks 5,550 pounds per hour

We may have renamed our HPP machines, but that doesn’t mean the same rules apply to our customers. The super creative, lobster-shucking folks at...... Continue Reading »

One hulking reason Avure opened up shop in	Middletown, Ohio

One hulking reason Avure opened up shop in Middletown, Ohio

“Why Middletown?” This question pops up during every tour of our new factory. While we appreciate the city’s woodsy views, we’re here for the...... Continue Reading »

Consumers to brands: show us the clean labels

Consumers to brands: show us the clean labels

What’s on the back of the label matters more to buyers than the logo on the front, according to a recent European study. Researchers polled 2,800...... Continue Reading »

Avure serves up delicious new website

Avure serves up delicious new website

At Avure, we’re HPP scientists, engineers, pioneers and food processing wizards. But above all, we’re FOODIES and obsessed with helping food...... Continue Reading »

Up and running in Middletown

Up and running in Middletown

  While construction concludes on our new Customer Center – Avure’s in-house food science and microbiology services – our Middletown, Ohio,...... Continue Reading »

Consumers revolt against chemicals

Consumers revolt against chemicals

Consumer demand for HPP foods is growing — fast. By 2018, they’ll devour about $12 billion worth of clean label veggies, meats, beverages,...... Continue Reading »

Get the latest HPP trends in your inbox

Get the latest HPP trends in your inbox

We have a tasty treat for you every month – and for once, we’re not talking about cycle times or what’s for dinner. Welcome to our new blog and...... Continue Reading »

Freshen up your wardrobe at Pack Expo

Freshen up your wardrobe at Pack Expo

Attending Pack Expo next month? Be one of the first 1,000 visitors to our booth (#8754) to snag a free Avure HPP shirt. And while you’re there,...... Continue Reading »

Stay Fresh Foods adds the AV-60 system to its menu

Stay Fresh Foods adds the AV-60 system to its menu

While food producers expand their product lines, Avure HPP tolling centers grow right beside them to meet demand. Stay Fresh Foods, which recently...... Continue Reading »

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