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hpp baby food trend

Baby Food is the Latest Hot HPP Trend

Sure, we adults are all about clean labels when cruising down the aisles of the grocery store. We want ingredient lists with only the good stuff, no hard-to-pronounce chemical additives and preservatives. But what about Baby? Don’t our offspring deserve a clean, nutritious and delicious diet, too?

But of course!

Many parents have been DIYing their baby food at home in order to know exactly what’s going into their progeny’s bellies, but that’s a laborious process. Buying quality fruits and veggies, blending them up, filling containers and marking the date in Sharpie is not many people’s idea of a good time. And since the shelf life is short with homemade blends, parents are relegated to repeating the process at least every couple of days.

“HPP is the catalyst that’s giving fresh, clean label baby food the boost it needs…”

Enter brands like Once Upon a Farm and Pure Spoon. They’re making just what Baby wants and stocking it in a grocer’s refrigerated section near you! By using high-pressure processing (HPP) to create extended shelf life, parents can get their hands on refrigerated purees with increased nutritional value and clean labels perfect for today’s tykes. HPP neutralizes pathogens like salmonella, listeria and E. coli without the use of heat, increasing shelf life while maintaining their nutritional value–Perfect for fresh baby food!

“HPP is the catalyst that’s giving fresh, clean label baby food the boost it needs to make it into the hands of parents, no matter where they do their grocery shopping,” said Lisa Wessels, CMO of JBT-Avure. “Target, Kroger, Wal-Mart, and other retailers are picking up on the trend, making space in their refrigerated sections and, in some instances, adding stand-alone refrigerated baby food cases.”

And it gets even easier for today’s hard-working parents–They can skip the trip to the grocery store and order direct from Once Upon a Fam, Pure Spoon and others, and have Baby’s clean label food shipped straight to their door.