After moldy hummus, how Hope Foods spread nationally overnight

Four years ago Hope Foods whipped up hummus with a Vitamix blender at a Colorado farmer’s market. Now, you’d be hard pressed to find a Whole Foods or Costco that isn’t stocked with the company’s hip dips.

So how did Hope grow from local purveyor to national manufacturer so fast? Avure’s high pressure processing (HPP), and a passion for spreading good things.

“Our motto is ‘Spread Good Things.’ It’s on our product labels, but it’s also what we stand for as a company,” said Morgan McArthur, director of commercialization at Hope Foods. “Avure is critical to helping us deliver on that promise.”

“In this industry, it’s unheard of for smaller players to compete with billion dollar brands. But with HPP, we’re doing it.”

The company purchased its first Avure HPP machine, an AV-10, in 2013 after moldy hummus shut down its first expansion plans.

“We had success locally because Boulder and Denver are hotbeds for natural and organic foods,” said McArthur. “It wasn’t until we tried shipping to California that we saw molding and bloating ruin entire shipments. This forced us to pull out of the region.”

At that time, Hope had no kill step for pathogens, and its hummus stayed fresh for only 20 days.

HPP keeps Hope (and its customers) from turning colors

Before adopting HPP, Hope dabbled with other processing methods like flash pasteurization and freezing, but they all turned the company’s bestseller – spicy avocado hummus – brown.

“We knew that wasn’t going to fly. The reason we started Hope Foods was to serve fresh foods with bright colors, bold flavors and clean textures,” she said. “That’s why we chose HPP. The hummus on shelves is the just the way we intended it to be. And, we sleep better knowing we’re selling the safest possible product.”

"Since starting HPP, Hope Foods has tripled its business every year, and in 2015, it’s on track to grow by a staggering 400 percent."

With HPP and a new shelf life of 90 days, Hope’s hummus found its way back onto California shelves – free of mold and other potential pathogens. And, the company expanded its distribution nationwide practically overnight.

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“It’s an honor to help a great partner like Hormel help surpass its expectations,” said Jeff Williams, CEO of Avure. “We believe we don’t just build HPP machines, but we forge partnerships that drive long-term growth. This award strengthens that belief.”

Hormel highlighted much of its recent success to its foodservice division and refrigerated foods segment, which feature all natural meats treated on Avure’s high pressure processing machines.

“Our ability to identify new customers and deliver on-trend menu solutions through a talented and unique sales team has allowed us to exceed industry growth rates,” said Deanna T. Brady, group vice president, Hormel foodservice.

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The future is bright – and full of tasty HPP offerings.


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