5 surprising HPP foods with international flair

HPP is more than ground chuck and salami. Around the world, producers use high pressure processing (pasteurization) to dish out wildly creative foods – from stuffed grape leaves to crab cakes – that have industry veterans shouting “whoa, you can HPP that?”

1. Enchiladas

A great enchilada consists of chile peppers, beef, cheese, tomatoes and tons of bold spices, all wrapped in a corn tortilla. Notice there’s no mention of sodium nitrate or monosodium glutamate? That’s because HPP keeps this Mexican classic true to its original flair without chemicals or preservatives.

2. Lasagna

Sure, you could bolt to Venice for this Italian staple. Or, you could head to the refrigerated section of your local grocery store and find Frankly Fresh’s turkey and spinach lasagna, made possible with Avure HPP.

3. Crab cakes

It’s February, but that doesn’t mean we can’t dream of summer and a juicy crab cake packed with Old Bay seasonings. With Avure HPP, Frankly Fresh cooks up this tasty New England standby. And, thanks to nationwide distribution from HPP’s extended shelf life, the company reels in extra profits.

4. Ice cream

Everyone loves ice cream, but not the calories it packs. With HPP, producers can whip up thicker, reduced-fat blends by reducing the amount of milk proteins and cutting out additives that prevent ice crystallization.

5. Vegetarian stuffed grape leaves

You’ll find this Mediterranean appetizer – or entrée, depending on how many you wolf down – at Costco retailers everywhere thanks to Avure’s HPP. Loaded with rice, onions, peppers and Greek seasonings, and wrapped in a tangy grape leaf, carnivores will be too busy saying “mmm” instead of “where’s the beef?”

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Why Avure’s throughput buries the competition

A Calculated View of HPP

No matter the size of the machine, Avure outperforms the other guys by millions of pounds in every class of HPP machine. In fact, our AV-60, the highest throughput machine in the world, has a capacity of 63 million lbs. per year (28.7 million kg) of HPP foods and beverages.

It’s not the physical size of our machines necessarily. It’s smarter engineering and construction practices.

More products. More profits.

Here’s how Avure squashes the competition in the critical factors that drive capacity.

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Inside the world’s largest HPP test kitchen, food lab

A slow start to 2015? We don’t think so. On January 13, Avure peeled the wrapping off its brand new global headquarters and the world’s largest HPP test kitchen and food lab.

Our guest list included tolling partners from around the world – Asia, Europe and Central America – and global sales personnel, food scientists, and government representatives from the State of Kentucky.

“Calling this an exciting time would be an understatement,” said Jeff Williams, CEO of Avure Technologies. “To work with some of the brightest minds in food and offer the world’s largest HPP test facility to our customers – there’s no better feeling.”

AV-10 HPP system: ready to test your recipes

Located near the Cincinnati airport, our new HQ features an industrial production AV-10 machine, which can pump out 10-million pounds of foods and beverages every year.

With our system, food manufacturers, grocery chains and tollers can run test batches and discover firsthand how HPP makes products safer, tastier and last longer – all without chemicals or preservatives.

And with a test kitchen that rivals most restaurants, we can even create recipes from scratch – or tweak existing ones to make them a perfect fit for HPP.

See the grand opening on YouTube and Facebook

Watch video of our open house below, or check out all the photos of our new digs on Avure’s Facebook page.

Want to see it in person? Schedule a tour.


1,250 tons of contaminated meat recalled in 2014 – none of it HPP

In 2014 HPP toll processors doubled capacities and HPP food producers posted record growth. Meanwhile, non-HPP manufacturers struggled with food safety.

According to the U.S. Department of Agriculture report, listeria, E. coli and salmonella contaminated 2.5 million pounds of chicken, ham and beef. A staggering 1.8 million pounds of E. coli-tainted ground beef made up the bulk of recalls caused by foodborne pathogens.

2.5 million pounds: that’s enough meat to create a hamburger three times the size of Washington D.C.

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All smiles for Avure’s new ads with food faces

Last month we teased our new national advertising campaign. Now, it’s official. Starting this month, you’ll find Avure’s “Fresh Faces of Food Processing” ads in industry publications everywhere.

The work highlights the delicious taste of HPP foods, and the Avure HPP machines that help make them with just pure cold water and 87,000 psi (6,000 bar). Plus, the smiles we see from consumers (and us!) who can’t get enough of fresh, additive and chemical-free veggies, fruits, meats and more.

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