1. Delicious taste
High pressure processing (HPP) maintains freshness and preserves natural flavors of juices, meat, and fruits and vegetables better than any other processing method. And because it just uses pressurized, pure cold water, it bypasses texture and taste variations caused by heat, irradiation or chemicals. Thanks to media coverage of HPP, customers are hunting down these products in stores.
2. Consumer safety
Big stories in the media about contaminated food, listeria and salmonella have put consumers on high alert about food safety. HPP, which works on water pressure alone, has a unique ability to inactivate microorganisms without chemicals or preservatives.
3. Longer shelf life
Grocers and restaurants love HPP for extending the shelf life, and cutting waste. Now it's possible for many fruit and vegetable products, like vacuum-packed avocados, to last up to 30 days.
For 60 years, Avure has installed more high pressure systems and more high pressure food systems than all of our competitors combined. That accumulated knowledge counts for a lot in a field as specialized as high pressure processing.